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The 2025 Rivian R1S maintains its familiar exterior but delivers substantial improvements where it matters most: enhanced performance, increased efficiency, and advanced technology that justify its "second-generation" designation. While the three-row electric SUV looks nearly identical to the 2024 model, comprehensive under-the-skin upgrades make it more capable and competitive in the luxury EV segment.
The most significant updates are hidden beneath the surface. My test vehicle featured the new Dual Max Performance configuration, which combines one motor per axle with the largest available battery. This setup produces 665 horsepower and 829 pounds-feet of torque—impressive figures that still sit below the top-tier tri-motor (850 hp) and quad-motor (1,025 hp) variants. The new quad-motor version achieves 0-60 mph acceleration in just 2.6 seconds, while my test vehicle managed the same sprint in an estimated 3.4 seconds.
Rivian has implemented several critical improvements:
These changes result in a vehicle that's not only more advanced but also cheaper to manufacture, potentially improving Rivian's path to profitability.
The driving experience remains premium and engaging, though with noticeable refinements. The Dual Max Performance variant I tested provided abundant power for real-world driving without the overwhelming urgency of the quad-motor version. The steering delivers excellent feedback, and braking performance is confident with adjustable regenerative settings that include one-pedal driving.
However, the ride quality presents a trade-off. On 22-inch wheels with low-profile tires, the R1S feels firm even in Comfort mode, particularly on rough pavement. The suspension tuning leans toward sporty handling rather than plush comfort, making it more athletic than luxury-focused competitors like the Mercedes-Benz EQS SUV. The vehicle's substantial weight (approximately 6,500 pounds) is well-managed, contributing to a stable, planted feel on the road.
The cabin layout remains familiar but receives meaningful software upgrades. Rivian's proprietary interface now features enhanced graphics powered by Unreal Engine technology, similar to video game systems. The central touchscreen responds quickly to inputs, though basic functions like vent adjustments remain buried in menus—a common frustration among modern EVs.
Key technology improvements include:
The interior maintains excellent build quality and material selection that justifies the vehicle's premium positioning. Front seats are supportive and comfortable, while the second row offers adequate space. The third row remains best suited for children or occasional use due to limited legroom. With all seats folded, cargo capacity is generous, and the R1S maintains an impressive 7,700-pound towing capacity.
Starting at $77,700 for the dual-motor configuration and reaching $107,700 for the Tri Max variant, the R1S positions itself firmly in the luxury segment. My test vehicle, equipped with the Max battery pack and premium options, totaled $101,150. This places it competitively against rivals like the GMC Hummer EV SUV and Mercedes-Benz EQS SUV.
Based on our assessment experience, the R1S justifies its price through exceptional execution, offering a compelling combination of performance, technology, and practicality. It represents an excellent upgrade path for owners moving from more affordable EVs like the Tesla Model Y or Hyundai Ioniq 5. The 2025 updates make an already impressive vehicle even more compelling, particularly for buyers prioritizing real-world range, charging convenience, and driving dynamics over radical styling changes.
