Consumers 2nd Edition - Arnould / Price / Zinkhan

Cover definitely has wear but pages are excellent. Ex library book. Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples. **BLACK FRIDAY SALE ON NOW! AT LEAST 40% OFF STORE WIDE!** Spot a great deal? Grab it before its gone! AFTERPAY AVAILABLE! Enjoy a good browse of Sellers Other Listings and PAY FULL SHIPPING ONLY ON YOUR FIRST ITEM WITH US! Just Click $0.50 for shipping for every item there after that is being shipped together.