Talk Business: Erin Daldry - Creating Your Ideal Customer Avatar

Special meeting this week with Erin Daldry, Award Winning Speaker, and now owner of "A simpler life" & Find Your Edge: **Talk Business Guest Workshop: Your Ideal Client Avatar** Who exactly are you talking to when you market your business? If your answer is “everyone,” that probably means no one’s really hearing you. Erin will take us through a **35–40 minute workshop** on creating your **Ideal Client Avatar (ICA)** — the person your message is really meant for. You’ll discover: • Why it’s so useful to have one • How to build it step by step • How to use it in your marketing and communication Erin isn’t a marketing “guru,” she’s in the middle of doing this process for herself — and it’s already helping her sharpen her focus and messaging. With a strong background in public speaking, she’ll show how understanding your ICA helps you **speak directly to the people who matter most** — not to everyone. It’s hands-on, practical, and something every business owner can benefit from whether you’re new to marketing or just ready to fine-tune how you connect with clients. Come ready to learn, take notes, and maybe see your ideal customer in a whole new way. Everyone is welcome, please RSVP and arrive from 8.50am. Coffee provided (instant - the good stuff). $5 donation please.