💙 LinkedIn Fundamentals for Business Workshop 📈

*Profile. Content. Outreach.* This is a **practical, interactive workshop** for business owners who want a clear, grounded understanding of how LinkedIn works for business. If you’re new to the community, this workshop is the **best place to start**. It sets the foundations that everything else builds on. *** ### What this workshop covers The session is built around the **three core pillars of LinkedIn**: **Profile** • what your profile needs to communicate • aligning your profile with your website and brand • common positioning issues and how to improve them • live profile examples to make concepts practical During the workshop, I’ll give **general guidance first**, then invite participants to have their profile reviewed live if they’d like. These are **short, focused reviews** designed to highlight changes that are useful for everyone listening. *** **Content** • how the LinkedIn algorithm works in practice • what analytics matter and what can be ignored • how to think about content ideas that support conversations, not noise *** **Outreach** • connecting with new people in a natural, non-transactional way • identifying potential leads • building rapport and familiarity over time The focus throughout is **clarity and alignment**, not hacks or shortcuts. *** ### How the session works This is a **group workshop** with room for: • live examples • short, practical questions • optional profile reviews • shared learning from other participants’ questions While there is some personal input, the session is designed so insights remain **relevant to the whole group**. *** ### What you’ll leave with • a clearer mental model of how LinkedIn works for business • practical improvements you can make to your profile • confidence about where to focus your time and energy • a better understanding of what to stop doing • clear next steps to apply immediately *** ### Who this workshop is for • business owners using LinkedIn as part of their work • people who want clarity, not hype • those interested in relationship-based marketing • anyone joining the Community Plus membership You do **not** need to be a Plus member to attend, but many people choose to **start their journey here** after joining. *** ### How this fits with the community For Community Plus members: • this workshop provides the foundations • LinkedIn Q&A sessions help you stay aligned over time You’re welcome to attend LinkedIn Q&A before the workshop, but this session is the **recommended starting point**. *** **When:** Fourth Thursday of each month **Time:** 12:00 pm to 1:30 pm (Sydney time) **Where:** Zoom: https://us06web.zoom.us/s/5331165362 **Cost:** Paid workshop (join via https://mitchtoner.com) For any questions, please hit me up directly on LinkedIn ❤️