At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first. We have an exciting opportunity for a passionate, talented Senior Lifecycle Specialist to join our awesome Customer Engagement team and continue some epic momentum in Trade Me Property's lifecycle marketing. You'll be working on one of Aotearoa's most loved brands and largest first party datasets, alongside a talented team of analysts, data scientists, designers and marketers. **Here is what you can expect from this role:** * Come up with innovative ways to use Trade Me's data to identify opportunities and build automated and dynamic communications that drive sessions, high value actions and celebrate our customers * Work closely with Product, Martech and Analyst teams to create cross-channel journeys for our key customer segments with clear communication plans * Based on customer understanding and data, create and send targeted automated and dynamic communications across the following platforms: email, push notifications, in app notifications and content cards * Using great research and writing skills, and working closely with the wider marketing team, designers and automation analysts, you will develop, design, write and execute lifecycle marketing campaigns to a market leading level * Lead the quarterly planning process working with analysts and key stakeholders around the business to identify opportunities to drive business and customer value **What you will bring to our team:** * Experience in email campaign development, execution and delivery. A focus on automation emails is a bonus * Previous Experience working in a Marketing Automation platform. Braze would be a big advantage, but is not mandatory * The ability to use data to create and assess customer engagement and lifecycle nurture programmes * Strong written and verbal communication as you'll be writing content for our engagement programmes * Excellent organisation and time management skills, demonstrating high levels of initiative Roadmap planning and prioritisation based on high impact **You'll have the best time working at Trade Me, and this is why:** **#Flexibility:** Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week. **#Wellness:** Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way. **#Leave:** We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1. **#Social:** Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more. **#Learning:** Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1. We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why". Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.