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Digital & Search Marketing in Papakura

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Digital & Search Marketing

Papakura

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Location:Papakura

Category:Digital & Search Marketing

Marketing Acquisitions Lead64615811264642110

Marketing Acquisitions Lead

**About Ryman Healthcare** Ryman Healthcare is a leader in retirement living and aged care. Our driving purpose is to enhance freedom, connection and well-being for people as we grow older. We own and operate 49 villages in New Zealand and Australia and we employ approximately 7,700 team members across a range of different sectors. Additionally, we are proud to be the first healthcare company to receive the Wellbeing Tick. At the heart of our business, everything we do must be 'Good enough for mum and dad. **What will you do?** We are seeking an energetic Marketing Acquisitions Lead to drive targeted campaigns that attract prospects and support conversion rates across our marketing funnel. You will combine creative thinking with data led decision making to shape acquisition activity that is both effective and meaningful. As the Marketing Acquisition Lead, you will support the customer journey from first enquiry through to resident conversion, optimising messaging, channel use and targeting to increase lead numbers and enhance conversion potential. This role can be based out of our Christchurch or Ellerslie Auckland office. Key responsibilities include: - Lead the design and management of village-specific regional and local area marketing campaigns to deliver marketing and sales outcomes. - Plan and execute marketing campaigns to deliver on lead and sales targets including new site lead development, unit sales and care occupancy. - Collaborate and brief into digital marketing team to execute campaigns on digital marketing channels. - Work closely with the sales team to align lead generation efforts with sales processes, ensuring high-quality leads are passed through. - Continuously monitor and adjust marketing tactics to ensure strong performance throughout the acquisition funnel. - Analyse campaign performance data, reporting on key metrics as set out in the marketing strategy. **What’s in it for you?** If you are interested in joining an organisation with a clear purpose and a commitment to innovation, kindness and excellence, we would love to hear from you!   In addition, a career at Ryman offers: - Ongoing support for professional development - Additional wellbeing leave - Access to over 60 discounts with well-known brands across a variety of sectors including; health and wellbeing, banking, insurance, and retail - Social club events, furry Friday's (bring your dog to work), free yoga classes - Free gym membership for onsite gym - Convenient Ryman owned onsite café (Pioneers Café) with affordable pricing **Who are you?** - You have demonstrated experience in acquisition marketing, campaign management or performance marketing - You are confident optimising lead generation, improving conversion and delivering measurable commercial outcomes - You bring strong analytic and data capability with a focus on insight driven decision making - Collaboration is key - you thrive in positive, trusting teams that work together as one - You value people and kindness, and are passionate about learning and delivering excellent results - You strive for excellence and constantly look for ways to exceed expectations; delivering a high-quality service at speed will be second nature - You show resilience and composure under pressure and have a solution-focused approach to challenges. If you are interested in joining an organisation with a clear purpose and a commitment to innovation, kindness and excellence, we would love to hear from you! At Ryman, we support an environment where everyone feels welcome to be themselves. We embrace diversity and celebrate individual uniqueness, encouraging anyone wanting to work for Ryman to apply for our vacant positions.  ***Applications will be reviewed as they are received and interviews may take place prior to the close date. This means a job ad may close before the advertised close date.***

Auckland, New Zealand

Negotiable Salary

Performance Marketing Specialist - Trade Me Motors64519871116419111

Performance Marketing Specialist - Trade Me Motors

At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first. Trade Me is one of New Zealand's most popular websites with over four million members and more than 650,000 Kiwis visiting our site every day. We're looking for a Performance Marketing Specialist based in Auckland or Wellington to join our Trade Me Motors team on a 12 month fixed term contract. Working across organic and paid search channels, in partnership with our agency you'll plan, execute, optimise and manage our digital marketing campaigns to effectively attract, engage and retain Kiwi consumers and stimulate measurable demand. **Here is what you can expect from this role:** * You'll execute on our Trade Me Motors Paid Search strategy working closely with our media agency, Google, internal SEO team and marketing leaders * Drive session conversion and lift ROAS across core metrics for Search through daily real time optimisation, testing and non-brand paid search exposure * With our SEO team, you'll plan, create and publish content * Optimise Motors campaigns across social media channels * Support our lifecycle teams as and when required **What you will bring to our team:** * 2 to 3 years experience in a PPC, Google Ads or SEM role * Google know-how - Campaign Manager, Display & Video 360, Google Merchant Center, Google Adwords or SA360, Google Analytics. Google Search Console and other SEO tool knowledge like SEMRush or GetStat * Social campaign execution - have set up, run and optimised social campaigns for business through Meta and TikTok * A hunger and desire to trial AI tech * Strong analysis and a data driven mindset - you're able to see opportunities using our platforms * Experience working on medium scale campaigns You'll have the best time working at Trade Me, and this is why: **#Flexibility:** Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week. **#Wellness:** Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way. **#Leave:** We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1. **#Social:** Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more. **#Learning:** Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1. We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why". Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Auckland, New Zealand

Negotiable Salary

Marketing Automation Lead - Support Office64407509285635112

Marketing Automation Lead - Support Office

As PlaceMakers Marketing Automation Lead, you'll play a key role in designing, delivering, and optimising data-driven marketing automation and personalised communications that build customer loyalty, deepen engagement, and drive digital adoption. This is a critical role within the Marketing and Digital team, helping shape how PlaceMakers connects with our trade customers. Leveraging Salesforce Marketing Cloud, the role translates behavioural data into personalised, multi-channel campaigns that enhance the customer experience and support lifecycle engagement. It's not just about sending emails it's about creating meaningful, targeted communications that deliver measurable business outcomes. * Design and execute automated campaigns that increase engagement and retention across trade customer segments * Build campaigns and journeys that improve effectiveness encourage cross-category sales and showcase value-added services * Develop advanced segmentation models using transactional and behavioural data to enable precise targeting, personalisation and identify at-risk customers * Lead initiatives that encourage adoption of digital platforms * Collaborate with internal stakeholders to deliver integrated, customer-first digital experiences * Continuously enhance marketing automation workflows in Salesforce Marketing Cloud to improve speed, precision, and ROI * Act as the internal expert on Salesforce Marketing Cloud, mentoring colleagues and embedding best practices across the team Based on site at PlaceMakers Support Office in Penrose, Auckland, this is a permanent full-time role, offering 40 hours per week, Monday to Friday About you: Creativity is important to succeed in this role. You'll bring experience from a similar marketing automation role, with a strong mix of technical expertise and stakeholder engagement. You'll be confident translating data insights into actionable strategies and managing multiple campaigns from strategy through to execution. * Proven experience in marketing automation, journey mapping and designing and executing campaigns simultaneously * Proficiency in Salesforce Marketing Cloud, with skills in AMPscript and SQL * Strong analytical skills and understanding of CRM integration, segmentation, and automation workflows * Experience delivering behavioural-targeted communications in trade, B2B, or multi-channel environments * Deep understanding of customer lifecycle marketing including acquisition, onboarding, engagement, and retention * Excellent interpersonal and communication skills, with the ability to engage and build relationships at all levels Our Benefits: * Competitive base remuneration * Staff buying privileges and company benefits for you and your family * Genuine development opportunities that come with being part of the wider Fletcher Building Group * Employee Education Fund * Health & Wellbeing initiatives including an Employee Assistance ProgrammeJoin Us: We value diversity and encourage applications from all backgrounds. Research shows that females and minority groups don't always apply for roles unless they match 100% of the requirements. If this role interests you but you feel you don't quite fit, we encourage you to apply anyway. We are proud of our diversity and see it as one of the things that make us better together. Pre-employment checks will include references, a medical assessment, drug and alcohol testing, a criminal background check, and confirmation of your legal right to work in New Zealand indefinitely. We are proud of the incredible diversity of people who make up our business! As an Equal Opportunity Employer, we strive to create an inclusive environment for all our employees across our national network of branches throughout New Zealand.

Auckland, New Zealand

Negotiable Salary

Senior Lifecycle Specialist - Trade Me Property64273375001089113

Senior Lifecycle Specialist - Trade Me Property

At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first. We have an exciting opportunity for a passionate, talented Senior Lifecycle Specialist to join our awesome Customer Engagement team and continue some epic momentum in Trade Me Property's lifecycle marketing. You'll be working on one of Aotearoa's most loved brands and largest first party datasets, alongside a talented team of analysts, data scientists, designers and marketers. **Here is what you can expect from this role:** * Come up with innovative ways to use Trade Me's data to identify opportunities and build automated and dynamic communications that drive sessions, high value actions and celebrate our customers * Work closely with Product, Martech and Analyst teams to create cross-channel journeys for our key customer segments with clear communication plans * Based on customer understanding and data, create and send targeted automated and dynamic communications across the following platforms: email, push notifications, in app notifications and content cards * Using great research and writing skills, and working closely with the wider marketing team, designers and automation analysts, you will develop, design, write and execute lifecycle marketing campaigns to a market leading level * Lead the quarterly planning process working with analysts and key stakeholders around the business to identify opportunities to drive business and customer value **What you will bring to our team:** * Experience in email campaign development, execution and delivery. A focus on automation emails is a bonus * Previous Experience working in a Marketing Automation platform. Braze would be a big advantage, but is not mandatory * The ability to use data to create and assess customer engagement and lifecycle nurture programmes * Strong written and verbal communication as you'll be writing content for our engagement programmes * Excellent organisation and time management skills, demonstrating high levels of initiative Roadmap planning and prioritisation based on high impact **You'll have the best time working at Trade Me, and this is why:** **#Flexibility:** Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week. **#Wellness:** Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way. **#Leave:** We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1. **#Social:** Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more. **#Learning:** Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1. We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why". Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Auckland, New Zealand

Negotiable Salary

Digital Marketing Specialist64142094368387114

Digital Marketing Specialist

ABOUT US Greenpeace is an independent global campaigning organisation, which uses creative confrontation to protect Earth’s ability to nurture life in all its diversity. Joining Greenpeace puts you at the centre of the fight for the environment against big polluters and climate change. Make a difference in the world: learn, lead, and grow while using your talents and creativity to help save the planet. Our vibrant office culture is shaped by our mission, values, and commitment to environmental activism. We are a passionate team dedicated to defending the natural world and creating positive change. Our staff have opportunities to be involved in local activism as well as global community collaboration. We recognize and value the benefits and strengths that diversity brings to individuals and the organisation, and we thrive in an environment that encourages respect and trust. ABOUT THE ROLE As a people-powered organisation, our supporters’ actions and donations are crucial to our strength. The Direct Marketing Specialist is responsible for delivering impactful and effective fundraising communications through email marketing and project management of direct mail to inspire donations and deepen supporter engagement. Key responsibilities include: Donor communications:Work with the Digital Marketing Manager to create and deliver engaging fundraising content across email and print channels. Email marketing: Plan and execute email campaigns, including copywriting, segmentation, and performance optimisation. Campaign collaboration: Work with internal teams and agencies to deliver multi-channel fundraising campaigns. Optimisation: Test, analyse, and refine communications to drive stronger fundraising results. ABOUT YOU You are passionate about using digital marketing to drive real-world change. You’re skilled at project management and using both email marketing and direct mail to engage supporters and raise funds. You thrive in a collaborative environment where you can work across teams to deliver impactful communications. Above all, you are committed to Greenpeace’s mission and eager to support our work on critical environmental issues like climate change, ocean protection, and the elimination of single-use plastics. SKILLS & EXPERIENCE * At least 2 years of experience in digital fundraising, with a focus on email marketing and donor engagement. * Strong copywriting skills for fundraising and email content that resonates with supporters. * Experience sending emails using email marketing platforms like Marketing Cloud, including segmentation, and personalisation. * Experience with CRMs and data management processes. SQL knowledge is preferred. * Proven project management skills, with the ability to manage multiple campaigns and deadlines effectively. * A commitment to Greenpeace’s mission, with a passion for environmental issues and making a positive impact. SALARY & BENEFITS * Zero excess health insurance plan (eligibility conditions apply for visa holders) * Flexible working hours & hybrid work arrangement * Sustainable commuting allowance * 4 wellbeing days & Birthday leave * Long service leave * EAP for professional and personal support * Pet friendly office * Topped up parental leave and contribution to childcare costs for returning parents * Learning and development programme * Access to the Greenpeace global network When you work for Greenpeace Aotearoa, you join a global network of people fighting to protect the environment for future generations to come. Our salaries and benefits are competitive with the not-for-profit sector and the salary for this role is $80,000. This is a full time permanent position (37.5hrs per week) based in Tāmaki Makaurau. The closing date for applications is November 21st, please note this recruitment process may close early so if you are interested we would encourage you to apply as soon as possible. Greenpeace is an equal opportunity employer with a longstanding commitment of providing a work environment that respects the dignity and worth of each individual. We do not discriminate in employment opportunities or practices on the basis of age, ancestry, citizenship, colour, disability, ethnicity, family or marital status, gender identity or expression, national origin, political affiliation, race, religion, sex, sexual orientation, veteran status, or any other legally protected characteristic and would like to invite you especially to apply!

Auckland, New Zealand

Negotiable Salary

B2B Sales Executive - The Data Lab63809306632833115

B2B Sales Executive - The Data Lab

About Us We empower businesses to make better marketing and growth decisions through clear, actionable insights. Our platform connects directly to the systems companies already use, runs 300+ automated calculations, and delivers simple dashboards and weekly insights designed for owner-operators, marketers, and in-house teams. We are expanding quickly and looking for a driven Sales Executive to help us grow across New Zealand. The Role We are looking for a motivated B2B Sales Executive who is passionate about data and marketing. Your role will be to connect with potential clients, demonstrate the power of The Data Lab, and close new business. You will play a key role in building relationships with business owners, marketers, and leadership teams who are eager to understand their data and scale with confidence. What You’ll Be Doing Prospecting and qualifying leads Booking and running demos of The Data Lab platform Taking clients through the benefits of understanding their data and how it can transform their marketing and sales performance Managing a sales pipeline and following up with prospects to close deals Building long-term client relationships and representing The Data Lab brand with professionalism and enthusiasm Working closely with our internal marketing and customer success teams to align on opportunities and client onboarding About You Proven sales experience, ideally in B2B SaaS, marketing services, or technology Strong communication and presentation skills, confident running demos with business leaders A genuine interest in marketing and analytics. Previous experience in either is a strong advantage but not essential Comfortable working to targets and motivated by achieving results Self-motivated, proactive, and confident working independently Based in New Zealand, with the ability to connect with clients nationwide (remote-friendly with flexibility for travel if required) Why Join Us Be part of an innovative NZ-owned business that is changing the way companies use their marketing data Work with a supportive, driven team that values growth and initiative Competitive base salary plus commission structure • Flexible working arrangements • The chance to grow your career as the business expands How to Apply If you’re excited about helping businesses unlock the power of their data and want to be part of a growing NZ team, we’d love to hear from you. Apply now with your CV and a short cover letter outlining your sales experience and why this role excites you. rosie@mymarketingagency.co.nz

Auckland, New Zealand

Negotiable Salary

eCommerce Platform Manager63699211159937116

eCommerce Platform Manager

eCommerce Platform Manager - Join our Innovative Team! * Fun and Vibrant Environment. * Discover Excellent Perks and Opportunities at Green Cross Health. * One of New Zealand's leading primary health organisations Are you a tech-savvy problem-solver with a passion for eCommerce? We are looking for an enthusiastic and detail-oriented eCommerce Platform Manager to join our eCommerce team! Key Responsibilities: * Play a critical role in leading the smooth, effective, and commercially successful operation of all eCommerce websites, including but not limited to Lifepharmacy.co.nz and Unichem.co.nz. * Ensure that digital projects, promotional activity, and technical changes are delivered to a high standard, on time, and in line with business objectives. * Partner closely with Marketing, Operations, Fulfilment, IT, and Merchandise teams to drive revenue growth, maintain operational excellence, and ensure a seamless customer experience. * Take ownership of delivery outcomes, stakeholder management, and continuous improvement What You Bring: * 1-2 years' experience in an eCommerce or technical role, preferably in a fast-paced retail environment. * Strong organizational skills, stakeholder management, and technical fluency. * Ability to plan and manage multiple streams of work. * Ability to lead QA processes and represent the eCommerce function in cross-functional forums. Join us and be a key player in shaping the future of our eCommerce operations! If you're ready to take on exciting challenges and contribute to a growing digital team, apply today. For more information and to apply online, click Apply Now button below. Applicants for this position should have NZ residency or a valid NZ work permit.

Auckland, New Zealand

Negotiable Salary

eLearning Specialist63675800247042117

eLearning Specialist

This role is crucial for our mission to "enable the real estate industry's success." You will be the driving force behind the creation and rollout of the Trade Me Property Academy. This new initiative will position us as an industry leader in professional development. Your work will directly support our core pillar of "Our industry engagement is the envy of our peers" by providing real value and education to our partner customers. This is an opportunity to build a new program from the ground up and make a significant impact on our business goals. **This is a fixed term role for 6 months.** **Here is what you can expect from this role:** * **Design & Development:** Work closely with the Industry Success team to identify critical training needs and new course opportunities. Using our platform, you will be responsible for creating course modules from scratch and bringing content to life in collaboration with the Product Marketing Specialist. * **Program Ownership:** Own the entire lifecycle of the Property Academy, including implementing learning pathways, certification systems, and accreditation mapping. * **Growth & Engagement**: Partner with the Product Marketing Specialist to drive platform usage with a goal of 1000 registered users and 500 monthly active users by the end of July 2026, with 40-60% of users engaging with our courses each quarter. This includes implementing all email communications, from initial launch to onboarding, engagement, and post-course completion. * **External Partnerships:** Proactively reach out to potential external partners to continue to grow and expand the academy's offerings. **What you will bring to our team:** * Proven experience in the training and Learning and Development space, with a portfolio of building online learning modules and courses. * A collaborative and proactive mindset, with the ability to work independently to create content from scratch while also partnering effectively with the Product Marketing Specialist and Industry Success team.. * Expertise in adult learning principles and instructional design, ensuring that our courses are engaging, effective, and achieve measurable learning outcomes. * Exceptional communication and networking skills that enable you to build relationships with both internal teams and potential external partners to grow the academy. * A natural ability to manage multiple projects and priorities, from content creation and accreditation mapping to platform communication and user growth initiatives. * Demonstrates a proactive and practical approach to integrating AI tools and methodologies into daily operations and strategic initiatives, fostering AI literacy and leveraging AI to enhance efficiency, problem-solving, and innovation. * Proven ability to collaborate effectively with leaders in Sales, Industry, Marketing, and Product to ensure deep alignment and integration of customer engagement and marketing strategies with business growth objectives. * Strong commercial acumen and business judgment, consistently focusing efforts on areas that drive growth, engagement, and customer loyalty and satisfaction. * Exceptional communication and interpersonal skills, with the ability to gain the respect and trust of individuals across all skill sets and levels of seniority * Comfortable working rapidly in sometimes ambiguous work environments. **You'll have the best time working at Trade Me, and this is why:** **#Flexibility:** Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week. **#Social:** Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more. **#Learning:** Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1. We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why". Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Auckland, New Zealand

Negotiable Salary

Senior Marketing Analyst63612260258305118

Senior Marketing Analyst

At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first. Right now we have an opportunity for a Senior Marketing Analyst to join our Customer Engagement team working on Trade Me Motors. This permanent role involves working with our marketing and customer lifecycle managers to scope, develop and create targeted campaigns, insights and automations. Also working closely with our data science, analytics engineering and data platforms teams to identify opportunities, prepare data models and manage reporting data pipelines respectively. This is a hands-on role where you'll use your knowledge in data technologies and analysis skills, combined with your continuous improvement mindset and ability to think outside the box to create exceptional data driven marketing campaigns at pace. **Here is what you can expect from this role:** * Work with marketing teams to support a data driven approach to omni channel marketing campaigns and target audiences * Conduct A/B tests and multivariate experiments to optimise campaign effectiveness and drive continuous improvement * Analyse test results and provide recommendations for refining targeting, messaging, and creative strategies * Collaborate closely with cross-functional teams including Marketing, Data Science, and Data Engineering to ensure preparedness for campaigns, priorities, and execution strategies and identify innovative ways to use Trade Me's data to send relevant and targeted omni-channel communications * Utilise our cloud data warehouses and ETL tools to perform data modelling and analysis, extracting actionable insights to inform marketing strategies * Develop advanced SQL queries and scripts to manipulate and transform data for reporting purposes * Development of post campaign analysis using industry leading BI tools for campaigns, benchmarking results against business objectives and presenting these results back to key stakeholders * Be a key member of the team responsible for the management of our key Martech platforms including Segment.io, Braze and GA4. **What you will bring to our team:** * Minimum 3 years experience of the following * Hands-on competency with data technologies to support digital customer analytics e.g. SQL,Python, Business intelligence tools * Experience with ETL tools like DBT and cloud data warehouses like Snowflake * Advanced Dashboarding skills & Reporting Automation (PowerBI, Google Data Studio) * Marketing or IT Engineering degree or equivalent Business degree is desirable * Experience working with the Martech platforms would be an advantage The successful candidate will be a strong analytical thinker with a bias to action who is skilled at out of the box thinking. They will be highly driven to achieve and exceed commercial outcomes for our Motors vertical. You'll have the best time working at Trade Me, and this is why: **#Flexibility:** Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week **#Wellness:** Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way. **#Leave:** We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1. **#Social:** Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more. **#Learning:** Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1. We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why". Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Auckland, New Zealand

Negotiable Salary

Senior Lifecycle Specialist63612233872643119

Senior Lifecycle Specialist

At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first. We have an exciting opportunity for a passionate, talented Senior Lifecycle Specialist to join our awesome Customer Engagement team and continue some epic momentum in Trade Me Marketplace's lifecycle marketing. You'll be working on one of Aotearoa's most loved brands and largest first party datasets, alongside a talented team of analysts, data scientists, designers and marketers. **Here is what you can expect from this role:** * Come up with innovative ways to use Trade Me's data to build automated and dynamic communications that drive sessions, purchases, listings and celebrate our customers * Work closely with Product, Martech and Analyst teams to create cross-channel journeys for our key customer segments with clear communication plans * Based on customer understanding and data, create and send targeted automated and dynamic communications across the following platforms: email, push notifications, in app notifications and content cards * Using great research and writing skills, and working closely with the wider marketing team, designers and automation analysts, you will develop, design, write and execute lifecycle marketing campaigns to a market leading level * Lead the quarterly planning process working with analysts and key stakeholders around the business to identify opportunities to drive business and customer value **What you will bring to our team:** * Experience in email campaign development, execution and delivery. A focus on automation emails is a bonus * Previous Experience working in a Marketing Automation platform. Braze would be a big advantage, but is not mandatory * The ability to use data to create and assess customer engagement and lifecycle nurture programmes * Strong written and verbal communication as you'll be writing content for our engagement programmes * Excellent organisation and time management skills, demonstrating high levels of initiative Roadmap planning and prioritisation based on high impact You'll have the best time working at Trade Me, and this is why: **#Flexibility:** Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week. **#Wellness:** Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way. **#Leave:** We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1. **#Social:** Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more. **#Learning:** Whether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1. We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why". Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Auckland, New Zealand

Negotiable Salary

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