Holiday Cards that Spark Referrals: How to for Real Estate Workshop

Sending holiday cards is easy. Sending them **strategically** \- so you stay top\-of\-mind and generate referrals \- is where the magic happens\. In this fast, practical workshop, we’ll map out exactly **who** should be on your list, **what** they should receive (card for all, gifts for top tiers), **when** to mail for maximum impact, and **how** to execute without chaos. You’ll leave with a simple tiered plan, a reverse timeline, and the tools to get it done in a single afternoon. Hosted by **Debbie Mauro & Sara Basloe**, this session is perfect for agents who want to turn seasonal goodwill into year-round pipeline—without being salesy. # You’ll learn how to: * Build a **tiered list** (VIPs, Warm Connections, Sphere) in your CRM * Send **one cohesive card** to everyone (mailed), plus the right **gift** to Tiers 1–2 * Set a doable **reverse timeline** from “in-mailbox” date back to printing and handwriting * Choose **easy platforms** (Mailbox Power, SendOutCards, Canva Print, etc.) * **Batch, delegate, and track**—including QR code ideas and a January follow-up touch * Budget smart: counts × (card/gift + postage) with a small “oops” buffer # Perfect for Real estate agents, teams, and ISAs who want a done-with-you plan to send cards that actually **drive conversations and referrals**.